AS Paper 2 - Past Paper Solutions

Need examples on how to get full marks in AS paper 2?

 Check out these past paper solutions for each type of question in Cambridge International Business Studies. 

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Business Structure

Business Structure

1.(d) Evaluate the likely impacts on the local community if FN changes from a co-operative to a public limited company. [11] Summer 2019 Paper 23

Motivation

Motivation

(d) Recommend how JS could improve the motivation of its employees in Department A. Justify your recommendation.

Management

Management

(d) Recommend which of Mintzberg’s management roles is likely to be the most important for the new Managing Director of WL. Justify your recommendation. 

Promotion

8 marks

Promotion

(c) Analyse one above the line promotional method and one below the line promotional method which PI could use to gain new customers. 

Market Research

8 marks

Market Research

(c) Analyse one method of primary market research and one source of secondary market research that the Marketing Director could use to help develop a new variety of vegetable chip. 

The Nature of Operations

11 marks

The Nature of Operations

(d) Evaluate concerns that the factory manager might have about the joint venture between TT and the supermarket group. 

Economies of Scale

8 marks

Economies of Scale

(c) Analyse one economy of scale and one diseconomy of scale that may affect JS. 

Sources of Finance

8 marks

Sources of Finance

(c) Analyse two sources of finance, other than selling shares, FN could use to purchase the neighbouring farm. 

Accounting Fundamentals

11 marks

Accounting Fundamentals

(d) Refer to Table 2.1. Evaluate the financial performance of PI compared to its competitors. 

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